Our Cookie Policy

What is a cookie?

A cookie is a small amount of data that is sent by a website computer to the browser on your device (e.g. your computer or your mobile phone) and is stored on your device's hard drive. The information is then sent back to the server each time the browser requests a page from the server. This enables the website to identify and track your activity. Cookies can be created both by the website you are browsing and by other websites that run ads, widgets, or other elements on the web page you are loading.

If your browser's preferences are set to allow it then any website can send its own cookie to your browser. The security features of your browser should only permit a website to access the cookies it has already sent to you, not the cookies sent to you by other websites.

On the alpharooms.com website (“the Website”) cookies record information about your online preferences and allow us to tailor the Website to satisfy these. You can set the browser on your devices to accept all cookies, to notify you when a cookie is issued, or not to receive some or all cookies at any time. If you choose not to receive all cookies at any time you will be unable to take advantage of all of the features of this and many other websites. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences. More information about cookies can be found at www.allaboutcookies.org

How does alpharooms.com use cookies?

We use both session cookies and persistent or tracking cookies on alpharooms.com.

Session cookies keep track of you whilst you move through the website remembering any selections you have made as you move from page to page. For example a session cookie would remember what you have put in your basket so that all items are there when you want to check out. Session cookies will be deleted from your device when you close your browser.

Persistent cookies are used for two main purposes

  • to remember your information and settings when you visit the Website again in the future with a view to speeding up and otherwise enhancing those visits. For example if you have indicated a preferred departure airport, this would be remembered.
  • to help analyse how visitors use the Website with a view to improving both the services we provide to you the overall efficiency of the website.

Persistent cookies will normally remain on your device's hard drive until you manually delete them.

We may also use Web beacons (also known as clear gifs, pixel tags or Web bugs). These are small graphics with a unique identifier, similar in function to cookies, that are placed in the code of a Web page. Web beacons are used to understand whether you have come to our Website from an online advertisement displayed on a third-party website, and how you used the Website. Web beacons will normally remain on your device's hard drive until you manually delete them.

Third Party Cookies on alpharooms.com pages

During your visits to the Website you may notice some cookies that are not related to alpharooms.com. We work with advertising partners to serve ads that we believe are likely to be of interest to you, based on information about your visit to this and other websites. In order to do this, our advertising partners may need to place a cookie on your device. The information that these cookies collect is anonymous in that it does not include your name, street address, e-mail address or telephone number. For more information about this type of online behavioural advertising, about cookies, and about how to turn this feature off, please visit www.youronlinechoices.com.

Alpharooms.com cookies

A list of the main cookies that the alpharooms.com website sets (and what each is used for) is shown below.

Cookie name

Cookie Type




These cookies retain your current session so that you can return to the Website and be able to pick up where you left off. The cookie expires when your browser is closed



These cookies allocate a unique id to your device. Our Website stores your preferences against this id, for example your preferred language/currency/country. This information is used to recognise you and improve your experience when you return to the Website.



These cookies help you if your session is interrupted, for example taking you back to where you were in a search process. They also prevent you being asked the same question multiple times. They expire after 2 days.



These cookies are used where a partner has referred you to the site from either their advertisement or their website. This cookie is placed when you arrive on the Website. It enables us to identify referral customers and remunerate partners.



These cookies remember your 5 most recent searches for upto 2 days.

Google Analytics


Google Analytics is a web analytics service provided by Google, Inc. Google Analytics sets cookies in order to monitor and evaluate your use of alpharooms.com. The reports it compiles help us ensure the Website is working efficiently and providing you with the functionality you expect. For details on these cookies click here: http://code.google.com/apis/analytics/docs/concepts/gaConceptsCookies.html

Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using alpharooms.com you consent to the processing of data about you by Google in the manner and for the purposes set out above.

DC Storm


DC Storm is a web analytics service provider. It sets cookies in order to monitor and evaluate your use of alpharooms.com. The reports it compiles help us ensure the Website is working efficiently and providing you with the functionality you expect. For details on these cookies click here: http://www.dc-storm.com/information-on-cookies/list-of-cookies/

Double Click

Third Party Persistent

These cookies allow us to monitor the effectiveness of our online advertising campaigns on Doubleclick (Google). This means we can make the adverts more useful to you by providing you with content that is timely and relevant. We also use these cookies to ensure we are not serving a high volume of ads to you.

To opt-out of receiving these cookies please follow this link:


Trip Advisor

Third Party Session

Trip Advisor is an online hotel review site whose reviews are displayed on alpharooms.com. These cookies tell Trip Advisor that you have used a website on which the their services were offered.

Contacting us

If you have any questions about our use of cookies or other technologies, please email us at datacontroller@alpharooms.com