Our Price Promise

We offer a lowest price guarantee on hotel bookings.

If you make a hotel booking through us and then find a lower price on the internet site of another ABTA and/or ATOL bonded UK based travel agency then, subject to the these terms and conditions, we will refund you the difference.

Should you have a valid claim, please login to My Account and create a Support Request.

Claims must be made within 24 hours of booking and must include the following information.

  • Your booking reference with us (Itinerary number)
  • Name of hotel
  • Arrival date
  • Name of other website and price quoted
  • Link to the other website showing the different rate or a screenshot of the site

Please note we must be able to verify the alternative rate is both available and immediately bookable online with another ABTA and/or ATOL bonded UK based online agency. If the Support Request fails to contain any of the above information, it may lead to a delay in processing your refund application.

If the same room type in the same hotel for the same date is found at a lower price on another ABTA and/or ATOL bonded UK based travel agency website your claim will then be investigated and if applicable we will issue you with a refund. In order to claim a refund of the difference between the price agreed with Alpharooms and the lower price the following conditions must be satisfied:

  • The Alpharooms booking must have been made online.
  • The claim must be based on a like for like comparison of the same type of room, occupancy and party composition (mix of adults and children) in the same hotel, including the same services as those offered by Alpharooms (e.g. inclusive of service charges, taxes and breakfast, credit card fees) and be for the same dates as you have actually booked.
  • The accommodation at the lower price must be available immediately for purchase by an online customer. "On Request" rooms are excluded.
  • The accommodation at the lower price must not be a special offer price, discounted due to frequent flyer mileage credits, a promotional price or part of a package.
  • The accommodation at the lower price must be offered in the same currency as that of the booking with Alpharooms
  • Alpharooms must verify the claim to our reasonable satisfaction. This includes being able to verify the alternative rate is both available and bookable online through another ABTA and/or ATOL bonded UK based travel agency.
  • Exclusions: The following bookings are excluded from this price promise
    • Bookings made via our call centre.
    • Bookings made within 96 hours of departure.
    • Direct payment bookings, where you pay the hotel and not Alpharooms for your accommodation booking.
    • Bookings made during fair and exhibition periods.
    • Bookings involving more than 5 rooms.
  • Refunds must be claimed within 24 hours of the time of booking.
  • Only one refund claim can be made per person per month
  • The refund claim must be submitted as a Support Request in the My Account section of our website under the heading “I want to take advantage of the price promise”. Any request sent by other means will not be accepted.

We will review your request and contact you via e-mail within 2 business days. If you are eligible for a refund we will credit the card used to make the booking. If your booking has not been paid in full, then the refund will be deducted from your outstanding balance.

As an alternative to refunding you the difference between the price agreed with Alpharooms and the lower price we may, at our sole discretion, cancel your booking and refund you in full.